Microsoft MB-220 Exam

Description

MB-220 Microsoft Dynamics 365 Marketing Functional Consultant Exam

Candidates who pass the MB-220 exam earn the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification, which demonstrates their expertise in using Microsoft Dynamics 365 Marketing to create and manage targeted and personalized marketing campaigns to engage customers and drive business growth. The MB-220 exam is designed to evaluate a candidate’s ability to create and manage marketing content, manage marketing lists and segments, design and manage customer journeys, configure lead management, and analyze marketing data using Microsoft Dynamics 365 Marketing. The MB-220 exam is intended for individuals who work in marketing or related fields and are responsible for configuring, customizing, and implementing Dynamics 365 Marketing solutions for their organizations.

Skills Measured In Microsoft MB-220 Exam

Configure marketing applications (15-20%)
Manage segments and lists (10-15%)
Create and manage marketing forms and pages (5-10%)
Manage leads, contacts, and accounts (5-10%)
Create and manage marketing email messages (10-15%)
Manage customer journeys (20-25%)
Manage events and webinars (10-15%)
Configure Dynamics 365 Customer Voice (5-10%)

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